In order to properly define your needs and expectations with our Search Engine Optimization services, you’ll need to understand a few things:
SEO is NOT dead – There’s been a lot of talk lately about Google’s ranking algorithm. Simply put, they’ve made it more difficult to show up on first page for Black hat and amateur SEO companies. They’ll find it more difficult to produce results. This makes it easier for SEO professionals (like us) to rank your website pages properly.
In the ever-changing world of search engine optimization, one goal remains constant: traffic. The higher the site ranks on a search engine results page as seen by a user, the more traffic the site will receive. A site that has been subjected to the standards and strategies of an expert and reputable SEO company is better positioned than its competitors. However, proper white hat SEO strategy implementation does not mean applying a series of quick fixes for higher rankings and more traffic. Reputable search engine optimization means following the search engines guidelines, and never placing a client in harms way.
SEO helps a site with traffic, and thus conversions. We understand why SEO is beneficial to your business, and that without a solid white hat SEO strategy that any great website will fail.
Developing an SEO Strategy
A solid and ethical SEO strategy should function as an integral extension to Internet marketing, as it is vital to the success of any organization with an online presence. While it’s important to recognize traffic as the primary target, it is equally important to understand why SEO is an objective in the first place. Hence this site offers free tools, training and supplemental services as you choose.
An optimal SEO strategy encapsulates many things. Chief among them is content. Creating authoritative content that includes targeted keywords relevant to user queries is key to organic search. A site that effectively practices the recommendations of reputable SEO professionals will most likely be better than the competition. A site optimized by an SEO expert will typically be rewarded with a higher search engine ranking because that site aims to deliver what the user wants. And search engines reward sites that do so.